Photo: NEX
NEX is an Almaty startup that connects advertisers with short-form video creators. According to the team, its first campaign, with a budget of 70 thousand tenge, generated 127,494 views. Creators are paid for views, and the platform currently charges a fee of 5% of the campaign budget.
What NEX does
The product helps companies run advertising campaigns with multiple video creators. They make videos featuring a brand or product and are paid based on the views they generate. New creators who can make engaging content can also take part.
Founder Ivan Sinyavsky noticed a model used to promote individuals and projects. Creators made videos about them and were paid for views. He thought the approach could be scaled up and applied to businesses.
For advertisers, NEX offers a way to get different takes on a product and track the performance of individual posts. The team aims to bring campaign launches, creator management, video links, post verification and analytics together on the platform. Key information about the project is available in the NEX startup profile.
Скриншот сайта NEX с описанием преимуществ платформы для бизнеса и креаторов · Фото: NEX
How NEX campaigns work
Work on the platform covers registration, campaigns, participation rules, video verification and payment calculations. The founder says the hardest part at the outset was turning the idea into a working system. Product development and finding the first advertisers were separate challenges.
“You have to think through the entire process: registration, campaigns, participation rules, video verification, payment calculations and how everyone involved interacts,” Sinyavsky explains.
The team currently checks results mostly by hand, reviewing video links and available statistics. Creators are asked for additional data when needed. The team says automating verification is the next stage of development.
Калькулятор рекламного охвата для бизнеса на платформе NEX · Фото: NEX
Who NEX serves and how it makes money
The platform targets companies that need short advertising videos and creators willing to make them. The team envisages campaigns being open to both established bloggers with large audiences and new creators.
The founder says he chose payment per view to link compensation to a post’s performance. With this model, he says, it is important to consider content quality, the terms of each campaign and transparency in verifying results.
According to the company, NEX charges a fee of 5% of the campaign budget. The team says the low fee reflects its priorities at launch: attracting its first advertisers, building trust and getting its processes working smoothly.
The terms may change in the future. When reviewing them, the team plans to consider the platform’s capabilities, the cost of verifying results and market needs.
Экран входа в платформу NEX с формой авторизации и описанием возможностей сервиса · Фото: NEX
NEX’s early figures, according to the company
The platform has 105 registered creators, and its Telegram community has 302 members. Two companies have already run advertising campaigns through NEX. These figures come from the startup’s team.
Nine creators took part in the first campaign, which had a budget of 70 thousand tenge. They published 21 videos, generating a combined 127,494 views and 3,211 likes.
For the team, the launch tested the basic process: working with creators, launching a campaign and tracking results. NEX now plans to improve the platform, attract active creators and advertisers, and refine its payment terms.
The long-term earnings target for an active creator is 300–400 thousand tenge a month. The team describes this figure as a goal and a preliminary estimate of potential income. Actual earnings will depend on the number of campaigns, the creator’s activity and views.
Главная страница платформы NEX для сотрудничества бизнеса и креаторов · Фото: NEX
Who founded NEX
NEX was founded on 3 October 2026 in Almaty. Founder Ivan Sinyavsky is responsible for developing the project, building the website and platform, coordinating creators and setting strategy. Co-founder Max handles community moderation, creator support, reviewing submissions and communicating with brands.
Alexander handles financial documentation and accounting. Borislav manages the platform’s technical operations and database work. Ilya brings in advertisers, gives presentations and negotiates partnerships.
The team also includes Max, a mobile videographer. He goes on shoots and helps brands create source material for advertising campaigns.
According to the team, NEX is developing without outside investment or grants. Its current focus is on the product, attracting advertisers and testing the business model through real campaigns.
What NEX plans next
The next technical step is TikTok integration. The team is working on a way for users to link accounts through their dashboard so the platform can access permitted data and post metrics.
NEX also plans to use additional analytical methods and artificial intelligence tools to detect suspicious activity. The aim is to reduce manual work and make results tracking more reliable for advertisers and creators.
The team also intends to expand its work with brands. Its immediate task is to prepare the system to handle more campaigns and creators.
*Disclosure: NEX works with raem.kz to promote the editor-in-chief’s TikTok channel.*
Startup Radar: NEX
