Photo: пресс-служба Нурбек Нурулы
Nurbek Nuruly is a director from Astana and the founder of NOX MOTION studio (noxmotion.kz). He says he has been in the profession for 12 years, working as an editor and CGI artist, creating computer graphics and video content for the stage. Among his standout work, he names projects for Qazaqstan Barysy and the World Nomad Games in Kyrgyzstan. Nurbek spoke to raem.kz about his profession and Creative Shift, a programme that helped him see his creative work as a business.
“First and foremost, I’m a director”
Nurbek trained as a director of large-scale theatrical productions. This is the role he leads with when introducing himself, although he also works with computer graphics and editing.
“First and foremost, I’m a director: I trained as a director of large-scale theatrical productions. I’m also a CGI artist, an editor and the founder of NOX MOTION studio.”
Nurbek Nuruly started out at Channel 7
Nurbek says his professional journey began in 2014. He started his career at Channel 7, editing the programme “Kün bastar”.
“I started my career at Channel 7 as an editor on the programme ‘Kün bastar’.”
From computer graphics to stage content
Nurbek’s work spans several fields: 3D animation, visual effects, motion graphics and sound design. He also works on compositing — combining different visual elements — and tracking, which involves following movement within a shot.
His work also includes creating content for LED screens. Nurbek uses Blender, Cinema 4D and After Effects.
Projects for Qazaqstan Barysy and the World Nomad Games
Nurbek says he worked on two projects in 2026 that he is especially proud of. For Qazaqstan Barysy, he was responsible for design, animation and visual content.
For the World Nomad Games in Kyrgyzstan, Nurbek says he created video content and a video performance. These are the projects he highlights when discussing the year’s achievements.
“To see my work as a business”
Nurbek is taking part in Creative Shift. He says the programme helped him see his work differently and meet people from Kazakhstan’s creative industry.
He was particularly interested in the experience of colleagues abroad: their choice of software and how they use artificial intelligence in their work.
“I was especially interested in learning how colleagues abroad work: which software they use and what techniques and tricks they use when working with AI.”
Reflecting on his participation, Nurbek writes:
“Creative Shift gave me a real push: the programme helped me see my work as a business, as well as a creative pursuit, and helped me make new connections in Kazakhstan’s creative industry.”
