Kazakhstani manufacturing enterprises seeking foreign market recognition can apply for the prestigious umbrella brand «Uly Dala Eli» (Country of the Great Steppe). Administered by the National Chamber of Entrepreneurs «Atameken», the program awards top domestic producers the right to label packaging with this certified national quality mark.
Who Qualifies for the Brand Program
The competition is structured specifically for export-oriented domestic producers across non-primary industrial sectors. Eligible enterprises include food processing plants, agricultural manufacturers, textile factories, mechanical engineering facilities, and chemical producers with an established track record of commercial exports or verified production capacity prepared for cross-border shipping.
Evaluation Criteria and Audit Metrics
Expert commissions evaluate applicants across multifaceted technical and commercial performance indices:
- Share of Local Content: Verification of domestic raw materials, labor, and localized manufacturing steps;
- Export Traction: Share of export revenues, geographic diversification of foreign buyers, and international trade contract stability;
- Quality Certification: ISO, HACCP, Halal, CE, and international environmental compliance audits;
- Social Responsibility: Fair wage indices, occupational workplace safety standards, and regional employment contributions.
Commercial Advantages of the Umbrella Brand
Awardees gain institutional backing from state export agency QazTrade, priority placement in international trade missions, dedicated national pavilion display space at global trade expos (China International Import Expo, Gulfood, SIAL), and accelerated customs green-channel recognition.
How to Prepare Documentation and Apply
Applicants must assemble a comprehensive audit dossier including financial statements for the preceding three fiscal years, certificates of origin (CT-KZ), environmental compliance documentation, and export shipment manifests submitted through the Atameken portal.
