Illustration: AI
Moldir Rysaliyeva has taken charge of inDrive’s business in Kazakhstan. She will oversee service quality, user safety and the development of its app offering multiple services (digitalbusiness.kz). Before her appointment, Rysaliyeva led Lamoda, Ozon and the company that operates Halyk Market.
What happened
Rysaliyeva replaces Aray Bekembayev, who had led inDrive’s business in Kazakhstan since 2024. He is moving to the Discovery division, led by company founder Arsen Tomsky. There, Bekembayev will work on global projects serving most of inDrive’s markets.
“Moving into mobility and urban services is a new and exciting challenge for me,” Rysaliyeva said. Her responsibilities will also include working with government agencies.
How Moldir Rysaliyeva moved from journalism to Lamoda
Rysaliyeva studied international journalism at KazNPU on a scholarship. She began interning at Express K and Vecherniy Almaty in her first year and became production editor of Sovet Direktorov in her fourth year (forbes.kz). Earlier articles referred to her as Molder Rysaliyeva — the same person.
In August 2013, she joined Lamoda Kazakhstan as a public relations manager. She went on to lead PR and marketing, served as acting CEO and then became CEO. Rysaliyeva spent eight years at Lamoda, including three as CEO.
During her time at the helm, the average order value rose by 65%, while logistics costs fell by 35%. The company also opened five new order pickup points. These figures were reported in an interview with Forbes Kazakhstan.
From launching Ozon to Halyk Market
In October 2021, Rysaliyeva became CEO of Ozon in Kazakhstan, working on the marketplace’s launch in the country. She left the company on December 31, 2024. According to Ozon’s press office, the platform became one of Kazakhstan’s five largest online retailers during her tenure (kz.kursiv.media).
On January 5, 2025, Rysaliyeva became chair of the management board at Halyk Finservice, a Halyk Bank subsidiary. The company operates Halyk Market, processes payments and handles electronic document management. Rysaliyeva worked on developing the marketplace and payment acquiring services — the acceptance of cashless payments.
What this means for inDrive users
After three marketplaces, Rysaliyeva is moving into rides and urban services. inDrive has operated in Kazakhstan since 2014: alongside transportation, the company is developing grocery, prepared meal and parcel delivery services. Its regional hub in the country has more than 1,000 employees.
What changes do inDrive drivers and passengers expect from Moldir Rysaliyeva?
