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Yandex Qazaqstan says that in 85% of product searches in the sample studied from Yandex Search with Neuro, users know what they want and look for a specific product by name or description. Electronics and construction and renovation supplies lead the categories, each accounting for 12% of searches. Ahead of the sales season, the company’s analysts looked at which products users search for.
Electronics and renovation supplies lead with 12% each
The analysts examined anonymized searches for products and websites. The sample included searches where the service’s answers mentioned marketplaces and online stores popular in Kazakhstan.
Automotive and motorcycle products follow electronics and renovation supplies, accounting for 10% of searches. Health products come next at 8%. Clothing, a category that also includes footwear and accessories, accounts for 7%.
Food accounts for 6.5% of searches, while cosmetics make up 6%. Home goods and books each account for 5%.
85% of searches specify a product by name or description
Most users in the sample studied know what they want and search for a specific product by name or description. The company’s examples include “buy samsung s24 256gb in taraz” and “stanley mug in astana”.
In another 7% of cases, users ask questions about a product. They ask about specifications, such as the steering wheel diameter of the Chery Tiggo 2 Pro. They also look for reviews of Stephen King’s “The Green Mile” or check how long Anker Soundcore Liberty 4 NC earbuds take to charge.
Stores and catalogs account for 6% of searches
Yandex Qazaqstan says that in 6% of cases in the sample studied, users search for stores and their catalogs. The company also lists other search topics: finding a birthday gift for mom and clothing discounts in Astana. There are also questions about collecting orders, such as “how to pick up an order from temu”.
According to Yandex Qazaqstan, Search with Neuro lets users find products that fit their needs and budget. The service also helps compare models by specifications and price.
Previously, raem.kz explored how map searches bring in customers and reported on an outage affecting Yandex services in Kazakhstan.
