Illustration: AI
Moldir Rysaliyeva has been appointed head of inDrive’s business in Kazakhstan, the company announced on November 9 (indrive.com). She will oversee service quality, user safety and the development of its super app. Aray Bekembayev, who had led the business in the country since 2024, is moving to global projects under company founder Arsen Tomsky.
What happened
Before joining inDrive, Rysaliyeva headed Halyk Finservice, a subsidiary of Halyk Bank. There, she worked on the marketplace’s growth strategy and the launch of logistics infrastructure. She previously led Ozon and Lamoda in Kazakhstan, overseeing business growth and operational improvements.
Rysaliyeva has more than 10 years of experience in e-commerce, strategic management and business expansion. She will now lead all major areas of inDrive’s business in the country. Her responsibilities will also include working with government agencies.
What this means
One of the new head’s tasks is to develop inDrive as a super app. The term describes an app that brings several services together, such as rides, courier deliveries and prepared food delivery. These are the services the company is already developing in Kazakhstan.
One detail matters here: Rysaliyeva brings experience in running marketplaces and setting up logistics operations. In her new role, she will apply that experience to urban services used by passengers and delivery customers.
“My previous experience has involved developing large marketplaces, scaling operations and improving customer service,” Rysaliyeva said. She said she plans to work with the inDrive team to develop its services and improve the user experience in Kazakhstan.
What Aray Bekembayev will do
Bekembayev is moving to the Discovery division, which Arsen Tomsky personally oversees. He will work on new global projects with the potential to launch in most countries where inDrive operates. The platform currently serves more than 1,200 cities in 47 countries.
Bekembayev joined the company in 2020 as a business development specialist for the CIS. Four years later, he took charge of its Kazakhstan business. “Six years ago, I joined inDrive as its first employee in Kazakhstan,” he said.
The company has operated in Kazakhstan since 2014. Alongside urban rides, it is developing intercity transport, grocery and prepared food delivery, courier services and business deliveries in the country. Kazakhstan is also home to a major inDrive regional hub with more than a thousand employees.
