Hiring reliable plumbers, electricians, carpenters, and renovation crews in Central Asia was historically an informal, word-of-mouth process plagued by price gouging and zero performance accountability. Kazakhstani marketplace Naimi.kz, founded in 2015 by Yerlan Yesimseitov, Dastan Doschanov, and Magzhan Madiev, digitized this massive blue-collar sector, scaling to over 500,000 registered specialists and securing more than $7 million in cumulative venture investments.
From Local Classifieds to National B2B & B2C Service Engine
Naimi.kz introduced an automated matching ecosystem that brought transparency and structured safety guarantees to domestic services:
- Instant Contractor Matching: Algorithmic dispatch matching customer requests with vetted local tradesmen based on proximity, ratings, and historical task completion rates;
- ID Verification and Quality Ratings: Stringent criminal record checks, government ID verification, and unfiltered customer reviews safeguarding households;
- Corporate Facility Maintenance (B2B): Transitioning beyond domestic repairs into automated outsourced maintenance for bank branches, retail chains, and enterprise office complexes.
Strategic Backing from BI Group and Timur Turlov
The platform attracted heavy institutional backing early in its lifecycle: Kazakhstani construction giant BI Group invested approximately $1 million in 2018 to integrate Naimi.kz across its residential developments. Subsequently, Freedom Holding Corp. CEO Timur Turlov infused $5 million into the company, cementing Naimi.kz as the market leader in on-demand home services across Kazakhstan.
