Tech Startups

Sowita: what it is and how it works

Sowita business analytics screen showing sales metrics and anomaly notifications in Quant.AI.

Изображение: Sowita

Sowita is a Kazakhstani IT company that implements business management systems and develops AI services for businesses (sowita.kz). Its Quant.AI analyses sales, while AQYL reviews customer calls. The company says the tools are designed to help managers spot falling revenue and understand why customers decide against a purchase.

What Sowita does

Sowita develops its own products and implements enterprise systems. The company works with ERP software, which helps businesses manage their resources. Another area is BI, or business intelligence: tools that help businesses analyse their performance.

The team also conducts IT audits and sets up data exchanges between software systems.

How Quant.AI analyses sales

Quant.AI uses data from a company’s business management system and CRM, the software it uses to manage customers and deals. The service tracks sales and business performance. It then looks for anomalies and the reasons behind changes.

For example, it shows which branches have falling revenue. It also flags products with rising returns and customers who have started ordering less often. Managers receive a summary in Telegram.

Sowita also forecasts demand for individual products based on sales history. The calculations account for seasonal fluctuations. Promotions also influence the forecast, which then goes into the business management system for the purchasing department.

How AQYL handles calls

AQYL analyses conversations in Russian and Kazakh. The service helps businesses examine why customers get in touch and why they decide against a purchase. The company’s website also lists call centre agent performance monitoring.

AQYL has a voice assistant that answers questions about prices and product availability.

The first service flags changes in orders and revenue. The second helps businesses examine customer enquiries and staff responses.

What the product screens show

An AQYL screenshot supplied by the company shows a call centre overview. It displays missed calls and the subjects of customer enquiries. A separate section assesses service quality.

One Quant.AI screen focuses on a semantic layer over the company’s data.

Other images show Telegram notifications and anomaly detection. Examples include a drop in average order value. They also show rising returns and slow-moving stock. The screenshots are credited to Sowita.

Who the products are for and how the model works

Sowita’s website lists retail and e-commerce among the industries it serves. The company also works with pharmaceutical businesses. Manufacturing and logistics are listed too.

Sowita offers enterprise system implementation and ongoing support. The team adapts its own solutions to each client’s needs.

Some products handle routine accounting tasks. Tabium.Выписки processes bank statements and drafts accounting entries. Tabium.Чистое закрытие checks the month-end close and looks for accounting errors.

There is also an integration with Kaspi Shop for sellers using the Kaspi Merchant dashboard. Orders flow into the business management system, while prices and current stock levels are sent back to the shop.

Which projects Radar describes

The Sowita profile lists the scale of projects reported by the company: automating document workflows for 3,000 employees at a retail chain and payroll calculations for 240 employees. These figures describe the scope of the work. They do not show how much time or money clients saved.

In the profile, Radar lists a distributor and a coffee shop chain as Sowita’s Quant.AI clients, and a retail chain and an auto repair shop as AQYL clients. These are the company’s own claims, with no independent verification of the results.

Who works at Sowita

The Radar profile names Alexander Babiychuk as Sowita’s CEO. The company’s website says its specialists previously worked as commercial, finance, IT and operations directors.

The team is assembled for each project. It may include business analysts and systems architects. Developers of business management software also join the work, along with specialists in integrations, data and project management. Industry experts are brought in when needed.

Who Sowita is looking for next

According to its Radar profile, Sowita is self-funded and looking for new clients. The company targets businesses that already have a business management system in place. The next step for those clients is to connect analytics and AI tools to it.

Startup Radar: Sowita

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